You know that Christmas has well and truly started when John Lewis bring out their Christmas Advert!
However, this year the launch of the advert has extra special magic for us here at Home-Start Bradford and District because Home-Start UK are one of the chosen charities that will benefit from funds raised through this year’s Christmas #GiveALittleLove campaign.
The Give a Little Love campaign aims to raise £5 million for the work of Home-Start and FareShare through a nationwide effort to encourage communities and customers to embrace the Christmas spirit and give what they can.
Funds raised will enable Home-Start to support families in communities across the country through volunteer visits and friendship, and FareShare to support essential food provision for families in low income households. An additional £1 million has been allocated to local John Lewis and Waitrose stores to work directly with local Home-Starts and FareShares to help families hit hardest by the Covid-19.
Together, the partnership aims to support at least 100,000 families.
Peter Grigg, CEO, Home-Start UK said: “This powerful campaign will ensure Home-Start is there for families who need us most. We have seen first-hand how the pandemic is pushing families to the edge, especially those already facing significant challenges in their lives.
“Working with John Lewis Partnership colleagues, customers and communities, we can reach more families and communities at this vital time. We are so proud to partner in this exciting ambition to transform the lives of thousands of families and children this Christmas and beyond. We have been overwhelmed by the kindness shown in our communities during the pandemic. But there is so much more to do.”
To make a donation to the Give a Little Love campaign visit givealittlelove.donr.com and the John Lewis Partnership will match it. Or text ‘LOVE’ to 70630 to donate £3. (Terms and conditions apply).
There are also a selection of ‘Give a little love’ gifts including t-shirts, candles, tote bags and even a heart shaped umbrella just like the one featured in this year’s Christmas advert. The full selection of ‘Give a little love gifts’ can be found here.
